The Big 3
When I get overwhelmed and I want to go back to basics (and laser-in on growing my business), there are three focus areas I come back to again and again.
Opportunities are not scarce. Clients are not hard to find. A new project or customer can come from anyone, at any time. As long as they know who you are and what you do - they can decide, suddenly and “out of the blue,” to engage you.
Could be a brand new acquaintance you just took the initiative to meet.
Could be someone you haven’t worked with (or spoken to) in 15 years.
Could be a LinkedIn connection who’s been silently watching your content.
Could be a fellow pro in a networking group who sees one of your comments.
Could be a leader who attended a virtual panel where you spoke.
Could be a stranger who was introduced to you by someone who trusts you.
With that in mind, I’m going to link a number of helpful resources in three key focus areas. If you’re smart, you’ll spend a little time working on all three areas every week. It doesn’t need to take more than a few hours to hit all three in a meaningful way. Here they are:
